--- title: "Introducing The Extra Hour: A New National Campaign for Kindness" description: "This October, when the clocks go back, we don’t just gain an extra hour in bed. We gain something far more valuable: time. We’re encouraging people to use that extra time for good." image: https://blog.neighbourly.com/hubfs/Untitled%20design%20(5)-2.png --- [In the news](https://blog.neighbourly.com/tag/in-the-news) [General](https://blog.neighbourly.com/tag/general) [Volunteering](https://blog.neighbourly.com/tag/volunteering) # Introducing The Extra Hour: A New National Campaign for Kindness By [Isobel Gauld](https://blog.neighbourly.com/author/isobel-gauld) on October 9, 2025 [**Back](https://blog.neighbourly.com) Introducing The Extra Hour: A New National Campaign for Kindness Share [mailto:?subject=Check%20out%20https://blog.neighbourly.com/introducing-the-extra-hour%20&body=Check%20out%20https://blog.neighbourly.com/introducing-the-extra-hour&media=https://7111797.fs1.hubspotusercontent-eu1.net/hubfs/7111797/Untitled%20design%20%285%29-2.png](mailto:?subject=Check%20out%20https://blog.neighbourly.com/introducing-the-extra-hour%20&body=Check%20out%20https://blog.neighbourly.com/introducing-the-extra-hour&media=https://7111797.fs1.hubspotusercontent-eu1.net/hubfs/7111797/Untitled%20design%20%285%29-2.png) ![Isobel Gauld](https://blog.neighbourly.com/hubfs/1600357773382.jpeg) ###### Isobel Gauld Marketing & Communications Manager at Neighbourly [**](https://www.linkedin.com/in/isobel-gauld-8087a0172) [** ](mailto:isobel.gauld@neighbourly.com) [** Back to main blog](https://blog.neighbourly.com) Share [mailto:?subject=Check%20out%20https://blog.neighbourly.com/introducing-the-extra-hour%20&body=Check%20out%20https://blog.neighbourly.com/introducing-the-extra-hour&media=https://7111797.fs1.hubspotusercontent-eu1.net/hubfs/7111797/Untitled%20design%20%285%29-2.png](mailto:?subject=Check%20out%20https://blog.neighbourly.com/introducing-the-extra-hour%20&body=Check%20out%20https://blog.neighbourly.com/introducing-the-extra-hour&media=https://7111797.fs1.hubspotusercontent-eu1.net/hubfs/7111797/Untitled%20design%20%285%29-2.png) This October, when the clocks go back, we don’t just gain an extra hour in bed. We gain something far more valuable:** time.** Here at Neighbourly, we’re so excited to be launching **The Extra Hour**, a new national campaign that encourages people all over the UK to use that extra time for good. Whether it’s checking in on a neighbour, helping out at a food bank, or simply making a call to someone who might be feeling lonely, we’re inviting individuals, families and businesses alike to pledge their extra hour to kindness. ### **Why The Extra Hour matters** [Fresh research](https://blog.neighbourly.com/hubfs/25.09.29%20-%20The%20Extra%20Hour%20Report%20-%20The%20State%20of%20Neighbourliness%20in%20the%20UK.pdf) tells us that **84% of people think society should do more to promote neighbourliness**, yet over a third (35%) believe we have become less neighbourly in the last 20 years; showing just how much appetite there is for positive change. In a world that often feels rushed and disconnected, we believe this campaign is about more than just one hour. It is about reminding ourselves that small, thoughtful actions can have a lasting impact. As Neighbourly CEO, Steve Butterworth, says: *“The extra hour we gain when the clocks go back is a perfect prompt. It’s a reminder that time is a gift and giving it to others can strengthen the bonds that hold communities together.”* ### **How to get involved** Joining in is simple and starts with a 30 second pledge: 1. Visit the [Extra Hour pledge pag](https://hub.neighbourly.com/the-extra-hour)e 2. Share your chosen act of kindness 3. That’s it, you’re part of a nationwide kindness movement! On the campaign page, you’ll also find inspiration from others across the country and a list of easy ideas for your extra hour - many of which are free, local and can be done in under an hour. ### **Join us this October** We believe that when thousands of people pledge their extra hour and thousands of small acts of kindness ripple across the country, the impact will be truly powerful. We’re thrilled to already have support from hundreds of charity partners across the UK who are helping to spread the message. Maya Amangeldiyeva, CEO of Maya's Community Support Centre, who has pledged an extra hour with the organisation,  said: *“This is a brilliant campaign which shows the huge value small actions can have. To take **part, you don’t have to do anything dramatic; it could be texting someone who’s had a hard **time or just offering to help carry the shopping. But that one small gesture can make **someone’s day. I’ve seen it happen time and again.”* We’ve even had **Emmerdale star and Strictly Come Dancing winner Kelvin Fletcher** share his own [Extra Hour pledge on Instagram](https://www.instagram.com/reel/DPlgcCgjanP/?utm_source=ig_web_copy_link&igsh=Z255eHU1YXpzb2ph) 🙌 So, how will you spend your Extra Hour? 👉 Make your pledge today: [hub.neighbourly.com/the-extra-hour](https://hub.neighbourly.com/the-extra-hour) And don’t forget to share your story using **#TheExtraHour** on Facebook, Instagram and LinkedIn. *Want to be an Extra Hour ambassador? Download the relevant toolkit to support your organisation's participation.* > [**Business Partner Toolkit**](https://docs.google.com/document/d/1yegTugKlvO-Opu4yrMW9jG83kyPpztZ-jvNsl4-_te0/edit?tab=t.0#heading=h.dj6uq02da13g) > [**Charity Partner Toolkit**](https://docs.google.com/document/d/1ocj-hOmA8zZ6nJsLik1XS-gSK-F9fTd_BtI8jNqfNDQ/edit?tab=t.0#heading=h.dj6uq02da13g) **Together, let’s turn one small moment into a national movement of kindness.** [****](https://docs.google.com/document/d/1ocj-hOmA8zZ6nJsLik1XS-gSK-F9fTd_BtI8jNqfNDQ/edit?tab=t.0#heading=h.dj6uq02da13g) [** **](https://docs.google.com/document/d/1ocj-hOmA8zZ6nJsLik1XS-gSK-F9fTd_BtI8jNqfNDQ/edit?tab=t.0#heading=h.dj6uq02da13g)**[![Make your pledge](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/7111797/interactive-284759824583.png) ](https://blog.neighbourly.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJgTrJY5kqS9uiDHyIwz1kL0AEb8YZqK1am8p4QJQeZIEmj8dEimf%2FYE4wo0ik7%2BkDjelh0KHsjFBl27SnfOl4je9fgyMcGwY5nOqlPWd5Wy1xeuHkzjOlFjcIHeXKDUODTxQG%2FeTSFfqKKltKyW3WRovlJf9SnH5kdr2OI9pJjC0hipGyulCjojnryvQ%3D%3D&webInteractiveContentId=284759824583&portalId=7111797) ** ** **   [** Previous Post](https://blog.neighbourly.com/transpennine-route-upgrade-partners-with-neighbourly-to-launch-new-tru-community-fund) [View All](https://blog.neighbourly.com) [Next Post **](https://blog.neighbourly.com/neighbourly-know-how-making-the-most-of-the-festive-season) ### Subscribe to the Neighbourly blog Stay connected with Neighbourly and receive new blog posts, insights & research findings directly in your inbox. ### Related Posts [![Neighbourly Launches Warm Communities Fund](https://blog.neighbourly.com/hubfs/20230309_0500.jpg) ](https://blog.neighbourly.com/warm-communities-fund) 2 min read [General](https://blog.neighbourly.com/tag/general) [Charities & causes](https://blog.neighbourly.com/tag/charities-causes) [Fundraising](https://blog.neighbourly.com/tag/fundraising) ##### [Neighbourly Launches Warm Communities Fund](https://blog.neighbourly.com/warm-communities-fund) By [Isobel Gauld](https://blog.neighbourly.com/author/isobel-gauld) on December 1, 2022 In response to our most recent community survey Neighbourly has launched the Warm Communities Fund to provide targeted... [ Continue Reading ](https://blog.neighbourly.com/warm-communities-fund) [![4 Ways to Increase the Impact of Your Corporate Financial Donations](https://blog.neighbourly.com/hubfs/Untitled%20design%20(1)-1.png) ](https://blog.neighbourly.com/4-ways-to-increase-the-impact-of-your-corporate-financial-donations) 5 min read [Fundraising](https://blog.neighbourly.com/tag/fundraising) [Donation Management](https://blog.neighbourly.com/tag/donation-management) ##### [4 Ways to Increase the Impact of Your Corporate Financial Donations](https://blog.neighbourly.com/4-ways-to-increase-the-impact-of-your-corporate-financial-donations) By [Isobel Gauld](https://blog.neighbourly.com/author/isobel-gauld) on February 17, 2025 In our increasingly interconnected world, organisations are being challenged as to whose interests they serve, both on... [ Continue Reading ](https://blog.neighbourly.com/4-ways-to-increase-the-impact-of-your-corporate-financial-donations) [![Unleashing Corporate Generosity Through VAT Reform](https://blog.neighbourly.com/hubfs/image%20(2).png) ](https://blog.neighbourly.com/a-victory-for-compassion-and-conservation) 3 min read [In the news](https://blog.neighbourly.com/tag/in-the-news) [General](https://blog.neighbourly.com/tag/general) [Charities & causes](https://blog.neighbourly.com/tag/charities-causes) [Product surplus](https://blog.neighbourly.com/tag/product-surplus) ##### [Unleashing Corporate Generosity Through VAT Reform](https://blog.neighbourly.com/a-victory-for-compassion-and-conservation) By [Zoë Colosimo](https://blog.neighbourly.com/author/zoë-colosimo) on November 27, 2025 A victory for compassion and conservation November 26, 2025, marked a landmark moment for social justice,... [ Continue Reading ](https://blog.neighbourly.com/a-victory-for-compassion-and-conservation) [![Transpennine Route Upgrade partners with Neighbourly to launch new TRU Community Fund](https://blog.neighbourly.com/hubfs/DSC01318%203.jpg) ](https://blog.neighbourly.com/transpennine-route-upgrade-partners-with-neighbourly-to-launch-new-tru-community-fund) 2 min read [In the news](https://blog.neighbourly.com/tag/in-the-news) [General](https://blog.neighbourly.com/tag/general) [Charities & causes](https://blog.neighbourly.com/tag/charities-causes) [Neighbourly Partners](https://blog.neighbourly.com/tag/neighbourly-partners) ##### [Transpennine Route Upgrade partners with Neighbourly to launch new TRU Community Fund](https://blog.neighbourly.com/transpennine-route-upgrade-partners-with-neighbourly-to-launch-new-tru-community-fund) By [Jane Halstead](https://blog.neighbourly.com/author/jane-halstead) on September 17, 2025 We’re excited to announce a brand-new partnership between Neighbourly and The Transpennine Route Upgrade (TRU), who... [ Continue Reading ](https://blog.neighbourly.com/transpennine-route-upgrade-partners-with-neighbourly-to-launch-new-tru-community-fund) [![Neighbourly Launches GoGive: A Landmark Community Support Initiative for Winter 2024](https://blog.neighbourly.com/hubfs/GoGive%20Banner%20COPY.png) ](https://blog.neighbourly.com/neighbourly-launches-gogive) 2 min read [neighbourly](https://blog.neighbourly.com/tag/neighbourly) [In the news](https://blog.neighbourly.com/tag/in-the-news) ##### [Neighbourly Launches GoGive: A Landmark Community Support Initiative for Winter 2024](https://blog.neighbourly.com/neighbourly-launches-gogive) By [Isobel Gauld](https://blog.neighbourly.com/author/isobel-gauld) on November 1, 2024 Neighbourly is proud to unveil its GoGive Christmas campaign, created to harness the collective power of the business... [ Continue Reading ](https://blog.neighbourly.com/neighbourly-launches-gogive) [![Neighbourly and its national partners increase emergency grant funding for community causes across the UK](https://blog.neighbourly.com/hubfs/Imported_Blog_Media/5e99a43ec7ac8b2518b1001a-Aug-27-2024-02-24-49-5129-PM.jpg) ](https://blog.neighbourly.com/neighbourly-and-partners-increase-grant-funding-for-community-causes-across-uk) 3 min read [In the news](https://blog.neighbourly.com/tag/in-the-news) [General](https://blog.neighbourly.com/tag/general) [Charities & causes](https://blog.neighbourly.com/tag/charities-causes) [Fundraising](https://blog.neighbourly.com/tag/fundraising) [Food](https://blog.neighbourly.com/tag/food) ##### [Neighbourly and its national partners increase emergency grant funding for community causes across the UK](https://blog.neighbourly.com/neighbourly-and-partners-increase-grant-funding-for-community-causes-across-uk) By [Jane Halstead](https://blog.neighbourly.com/author/jane-halstead) on April 17, 2020 As the coronavirus crisis continues to increase the strain on communities across the UK, Neighbourly and its partners... [ Continue Reading ](https://blog.neighbourly.com/neighbourly-and-partners-increase-grant-funding-for-community-causes-across-uk) [![Introducing Neighbourly for mid-sized businesses](https://blog.neighbourly.com/hubfs/20230307_0295.jpg) ](https://blog.neighbourly.com/introducing-neighbourly-for-mid-sized-businesses) 2 min read [In the news](https://blog.neighbourly.com/tag/in-the-news) [General](https://blog.neighbourly.com/tag/general) [New Features](https://blog.neighbourly.com/tag/new-features) ##### [Introducing Neighbourly for mid-sized businesses](https://blog.neighbourly.com/introducing-neighbourly-for-mid-sized-businesses) By [Isobel Gauld](https://blog.neighbourly.com/author/isobel-gauld) on March 28, 2023 We have reached a unique inflection point when it comes to ESG. Our planet, the global economy and its people are... [ Continue Reading ](https://blog.neighbourly.com/introducing-neighbourly-for-mid-sized-businesses) [![Latest Community Survey reveals resilience to challenges for local good causes this winter](https://blog.neighbourly.com/hubfs/20230307_0231-1.jpg) ](https://blog.neighbourly.com/latest-community-survey-reveals-resilience-to-challenges-for-local-good-causes-this-winter) 4 min read [General](https://blog.neighbourly.com/tag/general) [Guides & Resources](https://blog.neighbourly.com/tag/guides-resources) [Charities & causes](https://blog.neighbourly.com/tag/charities-causes) ##### [Latest Community Survey reveals resilience to challenges for local good causes this winter](https://blog.neighbourly.com/latest-community-survey-reveals-resilience-to-challenges-for-local-good-causes-this-winter) By [Jane Halstead](https://blog.neighbourly.com/author/jane-halstead) on December 9, 2020 The last time we last surveyed a section of our community of over 15,000 good causes, one thing which stood out was the... [ Continue Reading ](https://blog.neighbourly.com/latest-community-survey-reveals-resilience-to-challenges-for-local-good-causes-this-winter) [![New Neighbourly pages help shine a light on local community causes](https://blog.neighbourly.com/hubfs/Imported_Blog_Media/5fac0c48225705b30d5599c9-Aug-27-2024-02-20-47-1453-PM.jpg) ](https://blog.neighbourly.com/new-neighbourly-page-design-shines-a-light-on-local-community-causes) 4 min read [General](https://blog.neighbourly.com/tag/general) [Guides & Resources](https://blog.neighbourly.com/tag/guides-resources) [Charities & causes](https://blog.neighbourly.com/tag/charities-causes) [New Features](https://blog.neighbourly.com/tag/new-features) ##### [New Neighbourly pages help shine a light on local community causes](https://blog.neighbourly.com/new-neighbourly-page-design-shines-a-light-on-local-community-causes) By [Jane Halstead](https://blog.neighbourly.com/author/jane-halstead) on November 12, 2020 We’re excited to announce a fresh new look for the pages of the thousands of good causes on the Neighbourly platform... [ Continue Reading ](https://blog.neighbourly.com/new-neighbourly-page-design-shines-a-light-on-local-community-causes) [![Neighbourly Community Fund - Terms & Conditions](https://blog.neighbourly.com/hubfs/IMG_037.jpg) ](https://blog.neighbourly.com/neighbourly-community-fund) 1 min read ##### [Neighbourly Community Fund - Terms & Conditions](https://blog.neighbourly.com/neighbourly-community-fund) By [Jane Halstead](https://blog.neighbourly.com/author/jane-halstead) on March 19, 2020 By applying for the Neighbourly Community Fund you agree that if successful, your organisation will use the... [ Continue Reading ](https://blog.neighbourly.com/neighbourly-community-fund)